Sergey Sundukovskiy, Ph.D
He spoke on Failure! Excellent topic and very fascinating PowerPoint! Great speaker!
Fantastic weekend ahead! There are many people here observing, as well as for the whole weekend!
Product Un-Fail Roadmap was one of his PowerPoint pages
Founder and Principal of FINIEN
Brand – Service, Product, Company, or person with Sould that is attractive & Smart!
What happens? What are you going to do with the brand? Brand atmosphere
You cannot afford not to think about branding!
Start with brand platform
Brand identity – logo
Next day will be about target audience!
Step #1 What you do…. WHY?
Actually speaking about starting up a company and what happens…
Patagonia Silent Sports Us and nature
Identifying core values
Build best product
Nature & me
Write down your story!
Give – Product development\Who do you talk with? Empathy! Understand them! Connect with them!
Takeaways & insights
Every brand has a sweet spot!
Step 2 – He changed his name to FINIEN – Naming company: seed and then you complete it! If there is no story, make one and complete it!
Make it descriptive if you can!
409 – It took 408 times to get it right! WOW!!!! Can you believe that? Get it right! :0)
Make it timeless – Don’t create a hidden logo!
Component 4: Simple
Component 5: Flexible
Takeaways & Insights
Think about that this weekend!
If you missed these two speakers, don’t worry, there are still more speakers to come Saturday and Sunday!